Chris Brown is venturing into the metaverse!
Together with John Dean (founder of L.A.-based clothing brand Renowned), BlackNFTART and a collective of Black web developers and 3D designers, Chris Brown will be dropping a new NFT collection called BlackNFTART which merges streetwear with Black art.
The collection will feature avatars of The Auracle — a Black shapeshifting superhero — wearing clothes that Brown co-designed with Dean.
BlackNFTArt will give out 111 free Aruacle NFTs will be given out as part of their goal to create diversity within the metaverse. Shoppers will have the option to redeem and purchase accompanying physical items too if they choose.
In a press release, Dean stated:
“BlackNFTArt is a group of people that came together to make sure Black art is put first and recognised with new technologies. We’re introducing people who are somewhat sceptical of NFTs to participate at no cost.
We’re providing that education on wallets and how to keep it safe and saying: ‘Here is the NFT and you can sell it or keep it. It’s your choice.’ It’s all about that education and building.
As a culture, we’re invested in [Takashi] Murakami, Kaws and hyped cultural items, and Chris is a collector of Supreme and Be@rbrick. We consume this culture and help popularize it, but we don’t often profit off of the culture we helped create.
This is an opportunity to level the playing field when it comes to collectibles, entertainment and media. With so much influence, why can’t we be in control of our narratives and create the next big superhero. Why can’t we be the next Murakami, Kaws, or bigger?”
Both the NFT and physical clothing collections are expected to drop on 10 May.
