We loved this concept when it first came out… We loved it so much we had to feature it on the site so that EVERYONE could feel the MAGIC and hopefully feel like dusting off their passports and visit Europe.
To promote its travel service, railway company SNCF teamed up with ad agency TBWA Paris to create an ad campaign that sends pedestrians to other European cities—simply by opening a door.
The campaign, called ‘Europe, It’s Just Next Door’, features brightly colored doors with the names of cities plastered on them. These doors were then placed in public areas around Paris.
When opened, the doors displayed real-time events happening in those cities. For example, pedestrians could watch a mime performance in Milan, have their portraits drawn by a sketch artist in Brussels, or join a hip-hop dance crew in Barcelona.
“These interactive fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door,” wrote the ad agency.
Source: Design Taxi
